Kevin Mask
Weight Loss Coach/Fitness Expert
San Diego, CA
Wed. 4:45 pm

Dear Friend,

If you haven't yet heard of the R.E.W.L.® diet plan { Real Easy Weight Loss } , you soon will. Just remember, you heard it from the expert, not some coke guzzling, cookie crunching, pizza chomping opinion giver who's primary education about weight loss comes from a magazine and who's primary experience comes from the co-workers at the water cooler!

Having said that...The R.E.W.L.® diet is a real gift for those who are just NOT hyper-motivated, or who DO NOT love working out, or who just DO NOT have much discipline.

If you are like most (when we're honest) and just plain ol' -- "don't have what it takes" to make those other diets work, then you've found what you've been looking for.

Who Likes Dieting Anyway...???

I mean do you really know anyone who enjoys dieting? Do you know anyone who enjoys weighing food? How about anyone who enjoys passing up the snack isle at the grocery store or the chip isle?? If you do know someone like that.... you had better have them examined by a doctor because they are either in some serious denial or they have completely lost their mind.

We like those foods because they TASTE GOOD and GIVE US PLEASURE. and once you've experienced something pleasurable, you know as well as I do, it makes it 10 times more difficult to give up.

You Don't Give Up A Thing...But Your Unwanted Fat!

With the Real Easy Weight Loss Program, you don't have to give up one stinking potato chip, or one lousy chocolate chip cookie, or french fries, or donuts or whatever turns you on!!!

Anyway, that fact that once you've experienced something pleasurable (like a nice apple fritter-- ok, I'm hungry as I write this) it's 10 times harder to give up...well, that isn't just psychological.

There is a chemical in your brain called dopamine that is termed the "reward" chemical, because when you do something pleasurable, some of that nice stuff gets squirted right into the part of the brain that says " Oh yeah!!! I LIKE IT!".

The Diet Industry Doesn't Tell You The Whole Truth.

Ok, So let's face the facts here. The Diet Industry Does NOT Tell You Everything.

And The books out there only give you one piece of the puzzle. This makes me so stinking mad!!! Why can't someone just give you everything you really need?!.

FINALLY...Someone Lays The Whole Tub-O-Lard On The Table!

The R.E.W.L. program gives you the whole puzzle, every piece and instructions! As a matter of fact, when you're finished with the R.E.W.L. program...not only will you be thinner, happier, more confident ...etc.

YOU Will Know So Much You'll Be Able To Design Your Own Fad Diet If You Want To! NO KIDDING.

Alright, so if you truly want to look great, feel great, and have that slim body you KNOW you can have and deserve. You're going to have to admit there is something missing with the diets currently available.

So, if you want what the rest of us want, then you're going to need a more reliable way to get there:

• We want to truly control our weight. Not just lose weight, but literally control it, so you can almost dial in the exact weight you want? You can with the R.E.W.L. diet.
• We want to have our spouse, boyfriend or girlfriend "truthfully" appreciate and admire our body. Of course they "say" they do...but if you're like the rest of us, you want more than a trained parrot answer: "...Yes honey, you look great to me" (notice the "too me" qualifier...they have to add that part to be honest because they know you don't really look great to everybody... They'll actually mean it with the R.E.W.L. diet (you'll notice they'll stop adding the "too me" qualifier after they think you truly look great to everybody).
• We want to be admired for our "discipline and dedication"? Well, this is the only part of the R.E.W.L. program that can be misleading. What I mean is that your friends, family and co-workers will "think" you have discipline and dedication, when in reality, you may be no different than you were before the diet. But how will they know? I won't tell if you don't... (smile).
• We want to be offered more advantages in life? Now as far out as this may sound, it has been proven true in study after study... Good looking people get more advantages given to them. Sure it's unfair, but when you're on the receiving end, you won't mind very much. Oh you'll still feel some righteous anger toward the injustice of it all, but when you get the promotion because you look hot in that business suit, somehow you'll find a way to accept it. Now matter how you feel about it, R.E.W.L. will help get you on the special favors list.
• We want to be able to wear a bikini at the beach or pool? Or for men, be able to wear the "in-style" swim trunks without looking like some "trying to be 'hip' dad"? ( I know, I'm a dad too) You can with R.E.W.L.
• How about ordering "normal food" when we go out to eat and NOT feeling guilty about it? You can with R.E.W.L. I could go on forever, but I think you get the point.

So what's next? Well, before we get into the science of it, lets here what some people had to say about the program:

27 Years Of Testing!

So now, lets talk about the R.E.W.L.® weight loss method that has been perfected through 27 years of observation & 15 years of professional testing.

For those of you who have checked my credentials, you know all about my experience, and how I have been involved with the fitness industry for most of my life. You have also read that I have the additional advantage of having an education in microbiology, which has also trained me to be a very intense observer. The very nature of science is observation and measurement.

Well over the past 27 years now, 15 of those years as a fitness and weight loss professional, I’ve made a lot of observations, done a lot of research and testing, and am now introducing my powerful program to the general public.

The Next HUGE Thing With Weight Loss

There is already a low murmur among those who know weight loss, that this may be the next huge thing in dieting...

I know it sounds like I’m just bragging...But in a minute, I think you’ll agree that this diet is revolutionary and unlike any other you've ever heard of, and just in case you are skeptical (which is a good thing ).........

I’ll prove it.

First, let's take a look at what the R.E.W.L. program does NOT ask you to do... Here's what you do NOT have to do in this revolutionary program:

• You don't have to stop eating your favorite junk food.
• You don’t have to count calories.
• You don’t have to work out at all.
• You don’t have to cut carbs.
• You don’t have to give your mind over to someone you just met to be hypnotized.
• You don’t have to stop eating food or just drink juice.
• You don’t have to do anything complicated.

What's Wrong With Popular Weight Loss Programs

Now, lets look take at what's wrong with the possible weight loss solutions you can choose from right now and contrast those possible solutions to weight loss with the Real Easy Weight Loss { R.E.W.L.® } solution:

1. Fasting Diets -

The core technique amounts to eliminating all calories or reducing calories to survival levels only.

Examples:

• Cabbage Soup Diet
• Juice Diet(s) (grapefruit, cranberry…etc., you name it, it’s been done).
• Hollywood Diet…etc.

Problems:

• You lose muscle with fat. Muscle is a major fat burner or calorie user.
• You slow your metabolism to the survival levels to match the survival calorie intake. In the process slowing thyroid hormone production (thyroid is responsible for metabolism) (This is explained in detail on page #12 of the e-manual).
• Because of problem #1 and #2 above, when you finally start eating "normal" again (and you will or, you'll get sick and die) you will have effectively lowered your homeostatic metabolic set point. In other words, if before the diet, you used to maintain your current weight at say 2500 calories per day...now you will be able to stay that weight while only taking in 1500 calories. Nice job -- This diet just made it easier to get fat and stay fat.

Real Easy Weight Loss Comparison:

• No fasting Ever.

2. Low Carb Intake Diets -

The core technique is to eat very low carbohydrate calories.

Examples:

• The Atkins Diet
• South Beach Diet (really only a modified Atkins Diet, just fancier)
• Most, if not all of the popular online e-books & e-manuals are of this nature.

Problems:

• First you lose muscle, then you begin to lose fat. Remember, Muscle is a major fat burner or calorie user.
• As a result of losing muscle, your body slows your metabolism down as in the fasting above, only with a high protein diet added (Atkins) the protein does minimally speed up your metabolism, but not to it’s former glory.
• It is not a very satisfying experience (you get weak and tired) and is the reason most, if not all, people fall off this diet at some point.
• Most people feel horrible in the first few weeks or even months of starting this diet because ketogenesis is not a happy place. In order for this type of diet to work, you have to:
  
  1. Deplete your glycogen (muscle and liver sugar) that is used for emergencies to feed your brain.
  2. Battle past the low brain glucose phase until your body switches enzyme functioning to the utilize fat for brain fuel.
  3. Deny yourself just about every good food thing you ever liked.
  4. Keep this up permanently. Oh they say you can eat carbs and you can. If you consider desert a cheese covered broccoli spear. I prefer a Ben & Jerry Rocky-Road ice cream myself. And since my results are better and long term, it is a complete waste to deny yours

Real Easy Weight Loss Comparison:

• No Carbohydrate Restrictions Ever.

3. Calorie Counting Diets -

The core technique here is to reduce calories to appropriate level. Theoretically great, however, it's almost impossible to implement.

Examples:

• Weight Watchers (calorie counting plus group counseling)


• Jenny Craig (calorie counting plus counseling plus a VERY e-x-p-e-n-s-i-v-e MENU $$$
• Richard Simmons (Deal-a-Meal) Calorie Counting Plus Richard. My hat is off to good ol' Richard Simmons, he is very good at helping people (mostly women) to deal with core issues, but as a long time personal trainer, let me just say, most of the time, those issues take a life time to work out.
• L.A. Weight Loss (based on reduced caloric intake along with nutrition bars and supplements, behavior modification, and personal counseling).

Problems:

• How do you figure out your baseline calorie intake? Then what’s the appropriate calorie level? Every body is different and the only real way to measure actual Basal Metabolic Rate is to spend the night at the hospital or High Performance Athletes clinic and sleep in an oxygen tent.


• If you don’t do this, you are really shooting in the dark. And since this type of program is of the most expensive kind, you can only imagine how happy they are to help you through the PROLONGED process with either meetings, menus, or other gadgets.

Real Easy Weight Loss Comparison:

• No Calorie Counting Ever.

4. Hypnosis Diets -

The core techniques is to alter subconscious programming.

Examples:

• Can’t really think of a big commercial hypnosis plan and that’s probably because of the risk involved.

Problems:

• Ineffective over long term. Ineffective because your life habits took years and years to develop and you cannot wipe away all traces by erasing or re-routing one thing.

The best analogy is like a computer. You may not know it, but anything you have ever viewed on your computer is still there somewhere. Oh if you are a sneaky computer programmer, you can figure out how to wipe the entire hard drive...but for the average person, once it has come to your computer, there it will always remain in some form.

Well, our minds are WAY more complicated and powerful than a computer and there is NO WAY a sneaky programmer (hypnotist) can erase all traces of any behavior. Even if they could, it can be very dangerous. You can't go buy a new mind if you mess the human mind up....

• Dangerous because many times, if you have been truly hypnotized by a professional, they can eliminate coping mechanisms that keep you from having a nervous breakdown!!

Real Easy Weight Loss Comparison:

• No Hypnosis of Any Kind Ever. However we do change habits in a way that is almost unnoticeable.

5. Medical Intervention "Diets ?" -

These aren't diets, but they are listed here because they are tragically becoming more and more popular.

Examples:

• Gastric Bypass
• Stimulants (call them whatever you want, these are basically "speed" or "uppers")
• Hormone Augmentation (this is a VERY legitimate cure to a large percentage of weight loss clients and I deal with it specifically in the e-manual).

Problems:

• Gastric Bypass is SURGERY and there are inherent risks with being put under anesthesia and there is a high failure rate. The new shrunken stomach can be stretched again.
• Stimulants… Addiction and all the bad problems that come from being addicted to anything. Really, don’t even go there.
• There is only one serious problem with Thyroid Hormone Replacement and I address that issue in my book. It has to do with the type of Thyroid Hormone they give you. All in all, I’m very much in support of this as a first line of attack..

Real Easy Weight Loss Comparison:

• No Medical Intervention unless Thyroid Symptoms are present and that is discussed in the e-manual (page 13) If you do turn out to have undiagnosed or a poorly treated hypo-thyroid condition, you will be very happy to get it finally resolved.

6. Nutritional Supplements -

I’m all for the ones that actually do something helpful to the weight loss situation. I have an entire supplement index in my e-manual that discusses each of the popular weight loss supplements.

• However, there is a LOT of under-potent supplements (not what they claim to be chemically or not as much in the pill as it says on the bottle). As a former quality control director for one of the largest vitamin manufacturers in the united states, I can tell you, there is a lot of hocus-pocus going on with labeling of nutritional supplements. In the supplement section of the e-manual, I’ll give you some excellent sources of good, pure, clean supplements.

  Supplements alone will never fix the weight loss problem and they aren’t supposed to. The ones that do, are harmful or become prescription and the ones that do anything always, always have harmful side effects.

• For example, the new super wonder supplement is the Hoodia cactus supplement. Sure it stops your hunger dead, with no side effects… [I smell a lawsuit a mile away.] I can think of one powerful side effect right now that can effect the rest of your life…. Thyroid damage. Whenever you restrict calories too much, you have the potential to damage your thyroid. Now what do you think people will do with a supplement that takes away hunger…??? They’ll take it every day until they are as skinny as a pole, but what happened to their metabolism, their thyroid???

Real Easy Weight Loss Comparison:

• Supplements are fully supported, but with the R.E.W.L. e-manual you won’t be "shooting in the dark" or worse, "shooting yourself in the foot"!

7. Other Diets -

Examples:

• Blood Type Diet (complete hype, Some solid facts about metabolism, but does not seriously support any real weight loss)
• Workout-Type Diets (basically adding muscle and burning a lot of calories through aerobic exercise)...
• Food Group Diets (eating certain types of food together)

Problems:

• Blood type diet is just silly.
• Workout diets really aren’t diets, they are workout programs. I’ve got a full body workout in the R.E.W.L. e-manual that you can do in your home and get excellent results from.
• Food Group Diets. …etc., all and any of these miscellaneous diets fail in the long term & work in the short term for one reason only. The reason they succeed temporarily is that they make you aware of your food choices and they focus your attention on a specific goal. This in and of itself is a fine thing, but it is misleading and bums people out in the long run because they don’t work. It’s much like the placebo effect.

Real Easy Weight Loss Comparison:

• No Placebo Effect Needed. And No weird or bizarre practices required.

8. Doing Nothing -

Examples:

• No examples needed.

Problems:

• If you do what you’ve been doing, you’ll get what you’ve been getting. Do you really want more of the same?

Real Easy Weight Loss Comparison:

• You will finally have success. Your past failure (if any) will be more than compensated for by your new skills that can also be applied to other problem areas or habits in your life.

So What Is So Special About The Real Easy Weight Loss Diet?

Well, I could say , “Because it works!” but then that sounds sort of hollow… So I’ll tell you why it works.

And that's laziness. Look, let's just admit it... We are ALL lazy when it comes to diets.

I mean who, in their right mind, enjoys going through all the discipline of all those diets listed above?? NOT VERY MANY and I question the sanity of those that actually do ENJOY it...

The Real Easy Weight Loss Program works because it takes advantage of the secret to all biological change.

It is really about tricking your body into doing what you want it to do. This is done throught what is called the "Negative Feedback Loop" or "Feedback Loop" for short.And when you know how to manipulate your body's negative feedback loops, you have TOTAL POWER over almost all of your biological processes. And it's exceedingly simple.

Don’t get me wrong…the negative feedback loop is a very sophisticated design, as a matter of fact it is so simple, it can only be described as elegant. It could only have been designed by our Creator.

ALL Biological Change Is Based On
The Negative Feedback Loop.

Here's an example of a negative feedback loop:

A Fire Sprinkler System... Let's say some water from a leaky faucet somehow gets on a frayed electrical chord from the coffee machine on the counter top. The water starts a fire and triggers the fire sprinkler system.

In that example, the water was both a final product and an on/off switch for the feedback loop. In this case, it turned the whole process on and then off.

That whole scenario is a crude example of a negative feedback loop, and our body has millions or even trillions of those working constantly to monitor and keep our system balanced.

Some of those feedback loops are not able to be manipulated (at least not by diet) and it's a good thing because we would probably kill ourselves.

However, some of those loops can be manipulated and the one we care about is our metabolic system. The system that is responsible for how we burn fat (or Don't!).

The R.E.W.L. program is based on learning how to manipulate this particular negative feedback loop.

One of the reasons why no one has discovered this principle is because it requires super small changes. If you change a negative feedback loop too radically, it just triggers another one to make up for the radical change that is just recognized.

Plus, once you learn how to manipulate this one negative feedback loop, you may start seeing other ways to put into practice…

Think about it for a moment…

Anyone who has ever been on a diet and then stopped it at some point later, would, if they were honest, tell you it was because they just couldn’t keep it up, or because it was too hard, or too much work, or they couldn’t eat what they wanted.

All those reasons are completely valid and are why the R.E.W.L. system works so well.

• Weight Loss. (lasting and real)
• Lose Inches. so you can wear clothes you truly want to wear, the kind that express your personality.
• Confidence. lets face it. When you beat the weight monster (easily with R.E.W.L.) you ARE a force to be reckoned with and your face will show it.
• Acceptance & Approval. When you do the hard things in life (even if R.E.W.L. makes it easy) people admire you.
• Sex-Appeal. You KNOW what confidence and acceptance does to your personality! It turns you into a FIRE STARTER!
• And More... Fill in the blank. Only you know all the benefits that come with weight loss and the shape you want...

Step 1 – Fire up your metabolic engine with the proven (legal & safe) weight loss supplements and begin detoxifying your body to make fat burning more efficient. {ever heard of dihydrogen-oxide?} Trust me, you've heard of it and in the manual, I'll explain exactly how it works to help you lose weight.

Step 2 – Learn the Secret of R.E.W.L. Negative Feedback Loops. Examine your current habits. A real eye-opener! You will be amazed at what you find when you know what to look for and you'll learn exactly what to look for. The hardest part of the program is to believe that such a small change can make such a big difference.

Step 3 – Make One ever so small change to activate a negative feedback loop that will fire up a 23-26 feet of smooth muscle tissue (intestines). It will also fire up weight loss hormones, and thermogenic properties in your body to start burning fat at an accelerated pace. In some cases up to 300% faster!

Step 4 – Combine results from step 2 with step 3 plus the supplements from step 1 for some truly phenomenal weight loss results!

Step 5 - Re-arrange when you eat one specific food type in each meal and magnify your weight loss results.

At this point you will now have dropped all or most of the body fat you want to drop and will now be concerned with your fitness or firmness.

This phase will provide you with an entire full body workout that can be done in your home, with no equipment and will firm and tone every part of your body.

• We'll, get your thighs looking good (lean and firm).
• We'll firm up your buns and with a little persistence even give you a little bit of that bubble that is so valued among the opposite sex!
• We'll get your arms tight, (especially the back of the arms that can sometimes jiggle).
• We’ll get your tummy all flattened out.
• We'll even take care of your back and shoulders, so you won’t get those awful headaches and back aches you get from poor posture. (don’t worry, you don’t need to fix your posture!)
• Next we'll, get your heart and lungs working as they should without killing you in the process! We’ll start wherever you are and you don’t even need to leave the house if you don’t want to.

At this point you’ve already got your body fat down to where you want it. You’ve got your body nice and firm, and you’ve got a lot of energy. As a matter of fact, now you are becoming very interested in your body, since it is such a fine specimen.

Now we’ll start working on total health. We’ll look at some organic foods and I’ll explain all the weight loss supplements (plus a few extras – favorites of mine) in the supplement index.

When you finish with this phase you will be a complete & total package of health and vitality!

*Potential Additional Positive Effects of Using R.E.W.L

The Possible effects to finishing this program, in addition to losing the excess weight you always wanted to lose:

• You will lose inches as well as weight – Even before you begin to lose body fat, you will start to lose weight and lose inches. As a matter of fact, losing inches is the easiest part of the whole process. How many inches you lose will only be regulated by your DNA (your genetics). Obviously if you have a 9 inches ankle bone, you cannot achieve 8 inch ankles.
• You will have improved energy – I guarantee, the very first thing you will notice is a much improved energy. When your body is on track and working properly, you will feel the boost! Once you feel this new energy, you will never want to live without it.
• You will have improve vitality – Energy by itself can be sort of empty, think about it, you could drink 5 cups of coffee and have lots of energy, but do you have vitality, life force, a twinkle in your eye? That only comes with weight loss and health and you are going to have all of it!
• You will look better – There is more to looks that what's on the surface, however, when the surface starts looking good to you, you start to feel better and when you feel better about yourself, you actually start to project differently and what you put out, comes back. You’ll look better on the inside as well as the outside. You'll be putting out such positive attitude, you'll be amazed how people positively respond to you!
• You will most likely be admired – You'll be admired by all who know you. I've seen it hundreds of times. A client loses weight that they have had for a while and since everyone knows how hard it is to lose weight, when they see you do it, they give you instant respect because you've done that hard thing successfully! They don’t have to know how easy it was! Shhhhh…..
• You’ll be self-confident – Let's face it when you look good, feel good and are getting positive vibes coming from everywhere and friends, family and co-workers are giving you a lot of respect for the goal you've achieved, you are going to be a LOT more confident. it's like a crazy upward spiral of success, one thing leads to another and to another, and to another...etc.
• You’ll be passionately desired – whether you're married or single, you are going to be desired by the opposite sex. Not only because you now have a desirable shape, but because of the whole upward spiral of positive effects. The energy, the confidence, the respect, it just makes you SUPER ATTRACTIVE and you'll know it. At first it will take you by surprise, especially if you haven't had those feelings in a long time, but soon, you'll really know and feel yourself as a desirable, attractive, sexually stimulating person!

A better question is how much will it cost you to continue being unhappy and disappointed with your weight? Or worse, to try another "Me Too Diet" that uses the same basic information you already have???

I’ve told you everything about the program except that actual "how-to" nuts and bolts of the program and I’m telling you now that you will not find this program in any other place on the planet. This e-manual is the first ever of it's kind.

This information took me 27 years and 1000’s of training sessions to perfect, and some of my former weight loss clients were delighted to pay me $75 per HALF-HOUR (upwards of $3,000 total for my services) to have me hold their hand while learning this program.

I could charge that rate...

But then, I could only help a limited number of people and it literally hurts my heart to see people stumbling in the dark on this issue. I want to help as many people possible for the lowest possible price.

So I wrote it all down in an e-manual and made it available as a download, which allows me to help 1000's of people simultaneously.

And there is nothing like the feeling of getting an email from someone telling me how their life is changed for the better. Man....that feels good!!!!

By doing this I can make it available for just $24.49! {$1,000's LESS than My Personal Training Clients!}

Because my web site is getting more traffic, I may have to switch up to a more expensive web hosting package . This will drive the price of the book up as I cannot operate for free.

So the $24.49 price vs. cost will be reviewed and if it is costing more to produce than is being brought in, the price will be raised to $34.98 in order to cover the new overhead costs.

And because I understand what it feels like to be "taken for a ride", I want to eliminate every single obstacle that stands in your way...So I'm also offering a

I don't know what else I could do to motivate you to a better, thinner YOU. -- I've done everything in my power, ...the rest is up to you...

I appreciate you taking the time to learn about the R.E.W.L. program and why it's going to be the next big victory in the diet revolution.

Sincerely,

Kevin R. Mask
(About Me)

P.S. -- If you you're not thrilled with the thought of a "hard work" diet, you're not alone. Literally, 100's have gone before you using the R.E.W.L.® program with successful results. This Program WORKS. It worked for them and it will work for you. But hurry and order so you don't miss the special Low Price.

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